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Kappa Direct LLC is a specialty online retailer.
Since we operate in a numbers-intensive industry our analysis,
including assumptions, calculations, and interpretation, is critical.
Our company strives to increase stakeholder value through our knowledge of our target markets, agility, and by reducing the costs of creating value. We accomplish these tasks using analytical examination of both our internal environment and the external markets in which we compete.
Leveraging the experience effects gained from learning and economies of scale as we grow, Kappa Direct works toward increasing our revenue and margins.
Ultimately, this strategy should lead to higher rates of profit growth.
In addition, in order for us to grow we must be about the business of getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Our customer retention depends on us meeting and exceeding their expectations. Our customer satisfaction must exceed that of our competitors in order for us to be successful.